Marketing what is "Made by the Lake"



Regardless of what you sell or whether your business is large or small, you must follow these four "Ps" to market.

I’ve been fortunate to have taught marketing at the university level, offer marketing advice to small and large companies, and continue now doing so in my books, blogs, speaking events and private consultations. Being that I’ve done this for so long, it’s easy to think that everyone knows what I know so I have to remind myself to always start with the basics; here are the basics: Know your customer, know your product and service and use the four Ps to promote your product and service to that customer via in a way that they want to be marketed. There’s a whole lot more to this and it can be a daunting task but when you stick to these basics, with all of your marketing efforts, you will be more successful.

Create a marketing plan around these four Ps. READ MORE: As with anything “People don’t plan to fail; they fail to plan”. Have a marketing plan, however basic, using these four Ps and stick with it for a while and then continue to “tweak” it as your business grows. 

Know you Product inside and out, become an expert about it. Now “learn” it again but from the customer’s point of view. 

Price your product or service according to what your customer wants to pay, get in the mind of your customer here. 

At what Place will your customer find your product; the Internet, stores, etc.? 

The Promotion is the fun part of the four Ps and most creative. This includes everything in marketing your product or service but can be the most costly and you have to be careful in both investing too much or too little in the areas of creating your logo, brochures; basically anything from business cards to billboards. Remember, it’s not expensive to use an expert in marketing your business; it’s expensive not to. 

Ter Scott offers Marketing Coaching for your business. You can get details at: www.terscott.com/marketingcoach. He also offers special rates to owners of businesses under 3 years old.

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